Repetition in research is often undervalued, dismissed as redundant or unoriginal. Yet, it plays a crucial role in verifying findings, refining methods, and building reliable knowledge. This talk explores different forms of repetitive research, its value across scientific disciplines, highlighting who benefits from it, and how it can drive innovation rather than hinder it. Embracing repetitive research can improve scientific credibility, support early-career researchers, and foster a more open and collaborative research culture.